ARIELLE ROSSELLI

Arielle is an award-winning marketer with a 17+ year career in the entertainment industry. She got her start as an intern at Roadrunner Records and The End Records. Her first job in the industry was being a Publicity Manager at the boutique PR firm Adrenaline PR. There she worked  campaigns for Lamb of God, Dethklok, John 5 as well as the viral Drowning Pool America's Got Talent viral moment.

After her tenure at Adrenaline PR, Arielle moved to Sony Music Group overseeing campaigns for some of the world’s hard rock and metal music artists including Body Count feat. Ice T, Lacuna Coil, New Years Day, Napalm Death and Mayhem. She later moved to Warner Music Group's newly formed Shallow Catalog division in Rhino Records overseeing catalog campaigns for for the world's biggest acts such as Twenty One Pilots, Slipknot, Nickelback, Paramore, Disturbed, Paramore, Shinedown, Fitz and The Tantrums, Gojira, Killswitch Engage, Halestorm & more. Her focus is delivering  dynamic strategies for artists and brands engaging with their core fanbase while expanding their demographic.

With a focus on data-driven tactics and creating 360* marketing plans across a variety of mediums, Arielle has a natural ability to transform big ideas into results. 

Her projects have amassed 3 Grammy Award wins, 7 Grammy Award Nominations, Metal Hammer Golden God Award wins, and more.