Arielle Rosselli - Marketing Strategy Expert
AUDIENCE DEVELOPMENT + RETENTION
STORYTELLING
FANS-FIRST APPROACH TO MARKETING
ABOUT
Arielle is an award-winning marketer with over 17 years of experience in the entertainment industry. She began her journey as an intern at Roadrunner Records and The End Records, eventually landing her first job in the Music Industry as a Publicity Manager at the boutique PR firm Adrenaline PR. There, she executed campaigns for artists like Lamb of God, Dethklok, John 5, and even played a key role in the viral Drowning Pool moment on America's Got Talent.
Following her successful tenure at Adrenaline PR, Arielle joined Sony Music Group, where she oversaw marketing campaigns for some of the world’s hardest rock and metal music artists, including Body Count feat. Ice T, Lacuna Coil, New Years Day, Napalm Death, and Mayhem. She later transitioned to Warner Music Group's newly formed Shallow Catalog division at Rhino Records, managing catalog campaigns for some of the biggest names in music, such as Twenty One Pilots, Slipknot, Nickelback, Paramore, Disturbed, Shinedown, Fitz and The Tantrums, Gojira, Killswitch Engage, Halestorm, and more. Her fans-first approach emphasizes delivering dynamic strategies that engage artists and brands with their core fanbase while expanding their demographic reach.
With a focus on data-driven tactics and storytelling, Arielle creates comprehensive 360-degree marketing plans across various mediums, showcasing her natural talent for transforming big ideas into tangible results.
Her projects have earned her 3 Grammy Award wins, 7 Grammy Award nominations, Metal Hammer Golden God Award wins, and more.
WORK
Slipknot Slipknot (25th Anniversary Edition)
*Pitchfork's 'Best New Reissue'
*#1 debut in four countries: US, UK, Canada and Spain. Charted in 11 countries
*Only catalog release to chart on Spotify's Global Countdown chart; peaking #7
*Variants sold out in hours
Project Manager / Marketing
content strategy + art direction
Slipknot 25 Trailer
Art directed the Slipknot 25 trailer with my creative team.
Rhino Records "Metal Mondays" Series
Curated the Rhino Records Metal Mondays series for the label's official YouTube channel.
Shinedown "Second Chance" HD Remaster
Commissioned Craigman to remaster top Shinedown music videos. Optimized the description and thumbnail.
"Invisible Man" Lyric Video
For the 20th anniversary of Theory of a Deadman's debut album, commissioned Cloud Music Typography to create a lyric video for "Invisible Man."
March is Metal (2022) Series [The Pit]
Organized the 2022 March is Metal month content series with The Pit and Killswitch Engage's team.
SKILLS
360 ADVERTISING CAMPAIGN EXECUTION + COPYWRITING
CONTENT STRATEGY
PROJECT MANAGEMENT
DATA ANALYSIS
CONTACT
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